Role of the CEO in Change Management

An alteration initiative involves a determined, steady effort at various levels. The Top Administration and Board of Company directors are as important to the method as is the change agent, the beneficiaries, the steering committee and the people in particular. IT Consultant Dubai

The various key tasks within an organizational change process are the following:

The Initiator of Change: Firms often be familiar with need for change only when they are stung by some deep reduction. The loss could take conditions of a sinking sales figure, the leaving of key people, a fall on the market share or the loss of an important client to a competitor etc. Often, a big change is initiated when someone within the organization reacts to such events and indicators the advantages of a change. 

The Change Agent: The change agent is one who is in charge of driving and implementing change throughout the organisation. The change agent can either be an external consultant or an internal consultant. Basically at different stages in the change process, different individuals or teams will come to occupy this role. For instance, if change management task is outsourced for an external consultant, he is the initial change agent. Nevertheless , when the job team starts actual work on the tips of the consultant, the team leaders become the change agents. Basically, change real estate agents at various stages press change by reinforcing the requirement to change, and championing the main cause of change.

The Official Recruit Team: Usually, the enterprise will identify a team or a department to officially coordinate the change process. In larger firms, the sponsors may be the HR Department or the IT department. On smaller organisations, a team of senior leaders can play this role.

Finally, while change efforts are undertaken at the earth level, they have to be steered by the very best management. The role of the top management is paramount in ensuring that the effort does not lose target or get stranded credited to operational or mindset issues.


Change can either “make or break” an organisation. Change never takes care of itself. Change is in the beginning difficult but finally stabilizes. They are the three basic facts associated with an organizational change.

Even though after an initial refusal phase, people will finally adapt to change, the transition phase is difficult. And this is where Top Management can help. As we saw, change is initiated by one deeply damaged by some crisis in the company and carried forward by agents and sponsors. Even so, the achievements of the change efforts finally beds down in the hands of top management. Depending after the structure of the organisation, the work is delegated to different levels of employee participation depending after the complexities included. Thus, the Board of Directors may supervise the CEO, the CEO supervises the Executive Assistants, who in turn delegate work to the middle management, until it trickles down to the entry level supervisors.

The Top Managing is instrumental, rather essential in setting the disposition for change. Not only does it play a key role in connecting the vision and the concomitant goals, it also plays a major part in objectively setting goals and defining results to accomplish the change. Guys are most deeply affected by the actions of their supervisors. Hence, frontrunners themselves need to drink, slurp the expected behavior that the change warrants, to be able to ensure that they generate such behavior in others.

Top Management Teams can reinforce the agenda for change by employing their ability positions or external backlinks, even pushing it through the media, but in the end, actual progress comes only in collaboration with staff. Again, it is important for top level management to create a sense of connection responsibility. A key to inculcating this attitude is based on genuinely valuing personnel and the role in the whole process. There may be nothing more encouraging than to know that your labors are known and appreciated by the company. Adopting a culture that cuts over the pecking order and treats everyone as equals, giving organisational goals priority over personal goals etc. are all considered as symbolic acts to signify the need for change and the worth that is assigned to it. Thus, a lot is situated within the capacity of the top management in conditions of sending away the correct signals that will propel change.

Away late, I recently came across that a certain brand of shampoo or conditioner, has its product (read: the bottle) carry the signature and a tiny picture of the hair expert they collaborated with to create the product. Exactly what are they doing? In my view, they are attempting to improve the credibility of the product, so more people come to trust the brand. Similarly, “selling” a big change to your people requires what I term “credibility management”. And that is a major responsibility of the Top Managing Team. The best management not only should communicate the vision for change, but also needs to link the vision to small business and show how the change will impact profits, productivity or quality of work life. Necessary is the management’s capacity to realistically address the current gap between the current situation and the imagined situation, and present to the people an excellent, fair and well planned strategy – a blueprint for success. Next, driving quick implementation is extremely important. Once people believe of the strategy, the very best management needs to quickly force them to “act” after it. The faster your strategies are put to action, the sooner they are likely to succeed. Really like a “buzzer-round-quiz-game”, the faster you hit the buzzer, the more your chances of winning. However, you may well know the perfect answer, but if you don’t strike the buzzer on time, it doesn’t work! Also with a perfect strategy, immediate action becomes the buzzword. With every success you move closer to your vision and increase your credibility, so eventually people will volunteer to follow you.

Leave a Reply

Your email address will not be published. Required fields are marked *