SEO – The Curse of the “Click Here” Search Phrase

Should you ever Googled the phrase “click here” you would be astounded by how many results you get. A staggering 3, 510, 1000, 000 without quotes and 778, 000, 000 with quotes. What’s going on here? Click here

I sure trust for the sake of SEO, that these are just found in sentences training web visitors to “click here” and never in the anchor text itself. 

How come does this matter? And what is anchor text message anyway?

Well, anchor textual content is that phrase you get in your links. The phrase that’s usually highlighted to show that there is an energetic hyperlink on the web site. Mostly this is found in a nice bright rare colour. Google and other search engine crawlers put it to use to predetermine what’s likely to be on the next page they will visit after clicking through. Simply put, if you were reading a certain webpage and there was the link with “red shoes” in the anchor then by common sense you most likely will see red shoes on the next page. By the same token if you happen to have several links to yor website and all of them say “red shoes” in the text then we can safely assume that your website is around red shoes and this tends to make your site look relevant in the eyes of search engines when people search for red shoes. This by far is not the be all and end all to rank for red shoes but all things being equal and your site had the kind of anchor text when your competition do not, then you would find the edge.

So, are you using the right textual content in your links? Is going to you be one of the hard working hundreds of thousands that stay up past due to build backlinks just to fall prey to the curse of the “click here” anchor text? You see when you put click here in the anchor text it is not evident what to anticipate on the next page in the sight of the website crawlers and spiders. These robots do not comprehend human different languages and only know to find the search term when asked to find it. They will find “red shoes” in your opponents website and tag it as relevant while they find “click here”in your website and tag it as relevant to someone who sells “click here”. Obviously this will not make sense but the robots are not there to understand that your website described certain shoes then asked surfers to “click here” for those shoes. They are only machines. If they do not find red shoes on your site then it their eyes you’re not selling red shoes period.

Make sure you use the right anchor text message in your links and reap the maximum link-juice from your backlinks because we are almost a certain that whatever range of business you are in, you are not selling any “click here”!

Leave a Reply

Your email address will not be published. Required fields are marked *