What Is a Homepage and What Is Its Purpose?

Website landing page or Homepage?

The index page of your website is often the first page visitors will appear at when clicking on your links. Because of this , it is also known as the landing page, just like a beach it is the place visitors land on when they leave the internet ocean. homepage

One button you cannot omit from your website design is the Home button. Guests need to be able to make contact with your prominent door quickly because; 

sometimes the visitor gets disorientated with not being able to navigate the online space of your website. The homepage is a beacon of known position.
they scan your important information only in simple fact it is located on the homepage
this is often where you have got to your deals and offers pointed out
Accept, come in and make yourself comfortable.

The principal aim of your homepage is to make visitors immediately feel welcomed and build trust. This is because you want those to stay longer and check out the remainder of your website.

A homepage that does not feel welcoming will have a high bounce rate. This is the quantity of men and women leaving your website in a few secs of arrival.

Something will not feel right, your home page might not exactly match their targets built up from your search engine marketing or the design appearance of the page doesn’t match their idea of your business brand.

Consistency and familiarity

To be inviting your homepage should be designed using regular design techniques so the traveler has the feeling that they know how to move about your website. This kind of means your homepage needs to have;

all your page buttons easily seen and understood in the some format as other websites
stay within the accepted website design exhibitions in regards to hyperlink appearances and functions
titles and subheadings for easy deciphering
limited and innovative animations. Avoid lots of moving objects or colors that will startle new tourists
Build trust within your website

The internet is packed with websites that are designed to rip-off, trick or mislead site visitors so design your home-page to restore or create trust in your guests as quick as possible.

Place as many renowned trust elements on your homepage. This can include any prizes or certificates your website has to provide proof that it can be trusted by users.

Positioning an address for a real building establishes trust because they know that they will find your business if they should. Avoid PO boxes and addresses in countries that are known to mislead web site visitors if possible.

Include your record

Provide enough details on your homepage that is similar to what you should say if a new visitor arrived at your business entry way. Welcome them, tell them who you are and why you can be trusted.

We hope that you now can see that the purpose of your home-page is purely to make visitors feel welcome and trust your business. This does need to contain all the required content and SEO material, but it has to do this while staying regular to web users and being a place they want to stay that little bit longer.

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