There are plenty of reasons why a SEO strategy fails to deliver.
In this article I actually ponder over 10 main reasons why your SEO strategy could miss it is mark. Uprising SEO
1. No permanent point of view
The majority of SEO action plans are defined for a small time frame like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to maintain the rankings. It’s this short term thinking that gets webmasters caught up in a wrong SEO tactics with little results. The right SEO strategy has to create “value” through the life span time of your online business. Is your SEO plan the right strategy?
2. Shooting at night
Most SEO experts you do not have a proper strategy in destination to secure your ranks. What’s amazing is that the client feels SEO is not something they will understand, and no longer feel they need too. This means your SEO tactics could be firing darts in the darker looking to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?
3. Lack of alignment
Many SEO action plans are not consistent, lack contribution and deep perspective into search engines. Many SEO experts build random backlinks (from relevant sites) to your website which eventually does push the search positions, sometimes temporarily. But if you need to generate a strong hyperlink reputation and earn life time traffic, then proper alignment is a must. Is your SEO plan in alignment with the new link variables – consistency, relevancy, diversity, advancement, participation and age of links?
4. Playing follow the leader
Most SEO action plans play follow the leader i. at the. your competitors. Most clients worry too much about the opponents (and their rankings) and lesser about the “value” they are creating. A SEO technique that concentrates on chasing competition is like a dog struggling to catch its own tail. It’s always seems close, and yet the dog can never catch it. Is your SEO plan chasing its own longest tail?
5. Wrong expectations
Many SEO action plans make high claims and rank guarantees. Most clients buy into this. The clients who take up quick or cheap SEO techniques need to understand the expectations and deliverables properly. If you do not understand your SEO strategy, how it works and why it works, then all the best for the same. Is your SEO strategy based on wrong objectives on either side?
6th. Chasing a dream
The majority of SEO action plans present the dream of plenty of traffic that will come to your website. Yes, there is certainly business that will come, nevertheless the fact is getting business online is not always easy. It involves creating value, building a brand, conversing that brand, making the brand visible, understanding your target markets and your customer, and an everlasting vision. Which takes time. Is your SEO plan chasing a dream, or is it grounded in reality following real world business principles?
7. The bigger the better
Many SEO action plans try to target maximum number of web, user and community communities while link building. And many clients get impressed with the big numbers. What to be kept in mind is the fact it’s not possible to be involved in so many communities as well, and over a period of time. So bigger is not always better! Are there a SEO plan in position that focuses on “value and participation” rather than numbers?
8. Forgetting the customer
Most SEO action plans are generally not focused on the customer. If your prospective customers are not getting any “value” from your SEO strategy then you are on the road to failing. Create value – make that value obvious – causes conversions. Is your SEO plan creating value for your potential customers?
9. Are all SEO Strategies the same?
Almost all SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in location to get you better to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are buying a SEO plan over others.
15. The wrong SEO strategy
I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So work with the expert SEO with the right SEO strategy today!